Crit:

crit:- design criteria (max 3: innovative, useful, understandable, honest)- specific evidence to support- compare to other productsconstraints & assumptions:- deadlines- resources- scalability- platforms- culture and regulation (geographic regions, tech penetration rates, acceptibility and feasibility)

Goals and Metrics

• revenue- user acquisition- user retention- market share- customer satisfaction- conversion rate- basket size

Tools to consider:

• Dovetail
• User Interviews.com
• UserTesting.com
• Qualtrics
• Rally UXR