💡 Goals and Metrics
- Address route transparency
- Improve user satisfaction via SUS score
- Increase in user trust via TOAST
💡 Key Insights
Market Research:
- Communication on disappearing routes to set expectations
- Provide sources to increase reliability for transit updates and genAI suggestions
- Personalized routing suggestions
- Increase user feedback, interaction and support for route queries
Survey:
- Focus on routing features
- Focus on walking and subway interactions
- Explore information conveying for trust
Interviews: